To all the Basket fans out there, “Get ready!” Roku’s new announcement is all set to place you on the edge of your seat. On April 3, 2024, Roku officially partnered with the NBA to launch the NBA FAST (Free Ad-Free Supported Streaming TV) Channel. This connects the fans together with a variety of basketball content, including classic games, highlights, originals, documentaries, and many more.
“This strategic league partnership brings us a giant step further in our mission to make sports programming both easy to find and engaging to watch,” said Joe Franzetta, Head of Sports, Roku. This biggest collaboration of NBA and Roku created hype and it is all ready to set fires on your Roku TV.
Furthermore, the NBA Zone is kept handy on the Home Screen Menu of the Roku which helps in searching similar terms easily. In the future, the NBA FAST channel may blend with the NBA app to cover all additional content like league news, behind-the-scenes stories, game clips, etc.
Roku, being fan-friendly, will air more than 40 live NBA League games on a national exclusive basis during the 2024-2025 season. The NBA League Pass, the subscription service to stream NBA games will be available within the offering.
Overall, Roku also allows viewers to access NBA content on its own The Roku Channel app within the limited zones. This includes Sports Zone, Live TV Zone, and NBA Zone. To conclude, Roku joins the club of other streaming devices offering NBA games, and as per the speculation, Roku will choose only healthy competition over the streaming wars.
For further queries, you can reach out to our community forum to take share your opinion about the announcement.
