Following their recent announcement about video ads, the advertising company is bursting with joy about its partnership with the MLB Sunday Leadoff Games.
“As television programming, live sports, and the leagues have fragmented across networks, apps, and multiple packages, Roku-home to all of them — plays an increasingly crucial role for viewers and advertisers. With this deal, Roku delivers free, live, weekly Sunday baseball and 24/7 baseball curation, destinations, and channels across our platform. This lead-in to all of the televisions is now the lead-off for the Sunday baseball as well. It’s terrific partnership.” said Charlie Collier, President, Roku Media.
Having its hands full already, Roku has acquired the exclusive multi-year rights for the Major League Baseball (MLB) Sunday Leadoff live games. The official launch of the MLB games will start on May 19 on the Roku Channel, and the thing that is so mellifluous is that it is completely free to access.
Further, the Roku advertising company has spilled the beans about the info making up the fully programmed MLB Fast Channel. It is predicted that this channel might contain live and upcoming games, nightly recaps, up-to-date highlights, etc. Through this partnership, Roku will be the home place for the first games of the day on most Sundays throughout the season.
Noah Garden, MLB Deputy Commissioner, Business and Media, shared his felicitation, “With free games available to anyone, MLB games on Roku will be widely accessible to fans.” He also added, “Since Roku serves as an entertainment gateway for millions, this partnership offers a valuable new promotional and distribution platform for MLB games and content.”
These MLB games will be live from May 19 on the Roku Channel and TheRokuChannel.com up to Sep 15. Along with the press release, Roku has also attached the game schedule for the baseball falls.
The Roku Channel has already gained support as its usage is tremendous and has reached more than 120 Million people, according to the Q4 2023 reports. Based on the Q1 2024 reports, it is the third app on the Roku platform with the utmost reach and sincerity. With all these, this additional add-up of MLB Sunday League games makes it even more worthwhile. Stay tuned in to learn about the aftermath of this MLB Sunday leadoff in your news blog.
