As a spin-off of the Q1 reports, Roku’s CEO Anthony Wood revealed at the earnings call that the advertising company has planned to add video ads to the Roku home screen.
On the home screen today, there’s the premier video app we call the marquee ad and that ad traditionally has been a static ad. We’re going to add video to that ad. So that’ll be the first video ad that we add to the home screen. That will be a big change for us
Anthony Woods, CEO of Roku Advertising Company.
The advertising company continuously proclaims the introduction of commercial ads on the home page. Lastly, it was disclosed in Roku’s patent application which said, “Further, some embodiments include determining the context and/or content of the media content that is paused, determining an ad that is customized to the determined context and/or content to be displayed on the display device” which was launched earlier this month.” Once, this statement created a big fuss and great expectations.
Later, in mid-September 2023, Roku planned to tie up with Spotify to initiate video ads. “As long-time partners, we’re excited to launch Spotify’s TV streaming video ads that will reach both Roku and Spotify streamers on the platform, and drive measurable campaign impact for brands,” said Alison Levin, VP, Ad Revenue and Marketing Solutions at Roku.
All over again, Roku’s deliberate move towards video ads is a live example of their loss after the Quarter 1 results despite the increase of 1.6 million Roku households.
As each to their own, all other competitive streaming services have put up their video ads on the home screen. Owing to this, many of them have also received higher revenue potential than the estimated results.
Considering this as the right wake-up call, Roku’s tremendous move toward this new step is anticipated as the future hope of Roku’s soon-to-be-launched Q2 2024.
